We crave connection. Real person to person connection. We get so bombarded each day with commercials and ads.
All expecting us to hand over our hard earned money without ever actually connecting with us.
Women, especially, do business based on emotion, rather than logic. Touch her heart and she will practically throw money at you. OK, not literally, but pretty close. More importantly, she will want to support you and help you and can become a fantastic source for lead generation without you ever having to ask.
1. If someone has made an impact on you, personally or professionally, tell them!
Last week, I felt compelled to drop a short note to my business coach who has profoundly impacted my life. I don't know why, but I'm glad I did. You don't know when what seems to you to be a tiny gesture could mean the world to the person standing next to you or waiting by the phone or sitting at their computer.This was her response:
We are all connected, we are all one community. When that tiny voice tugs at your heart, listen.
2. Be authentic!
People can sense a phony. Know who you are and what you stand for, and don't compromise because you think your customer or partner will view you more favorably as a result. There are things about you that make you, YOU. Love those things! They make people remember you. Me? I love wine and shoes! People I've met at just a few networking events post to my facebook wall funny sayings about wine or great shoes all the time. That means they are thinking about me. Top of mind is GREAT for business.
3. When you are making a person to person connection, CONNECT!
One of the greatest compliments I ever received was from a friend that told me she never feels so truly heard as when she speaks with me.
Have you ever been talking to someone and you can see them looking over your shoulder? Have you ever found yourself formulating your response before that other person completes their thought?
This includes when you are on social media. Complete your thought, your whole thought with the other person in mind, leaving your agenda at the door.
Remember, touch her heart and she will practically throw money at you.