You are treated pretty much like a queen. Not only by your family and friends who ooh and aah over you, but by complete strangers.
Shop clerks, waitresses, all your parents' friends, you find relatives you never even knew you had, coworkers, you name it!
During this period of your life, you feel pretty special, pretty important, very valued and hopefully extremely happy.
So I ask you, have you felt like that lately? Because that word
engaged
is a word that is used an awful lot these days, in sales, in marketing, in social media.
Get your audience engaged, keep your customers engaged.
These days, customer engagement takes a lot more than a series of emails or a weekly newsletter, but what does it take really?
And I ask you, if "someone" was trying to get or keep your business, and they made you feel even a bit like that other engaged, how likely are you to do business with them?
I bet VERY likely, because I tell you, if someone was making ME feel like that, I'd practically be throwing my money at them! As a matter of fact, I can even think of an instance where I do that nearly every week!
It may sound trite, but my local grocery store, Mariano's. I know most of the managers, and more importantly, they know me. They know where I've been on vacation, various social activities I'm involved in, all kinds of things. When they see me, they smile, they rush over, they make an exerted effort to find something to do for me. Heck, the front end manager unloads my cart with me half the time. Despite the great prices, my grocery budget seems to have increased a bit, and I couldn't be happier!
What could you do to make your customers and future customers feel a bit more like a blushing bride? I'd love to hear your thoughts!