Monday, February 2, 2015

Crossing the Line

One of those "catch phrases" I've grown tired of hearing is "get out of your comfort zone", so I find it strange that this is where this week's Nourish your Business Nugget comes from. For the past almost 2 years, I have been growing a women's networking organization in the Chicago area.

We have an amazing group of women who are truly supportive of one another, who are doing TONS of business together, and really collaborating and helping each other grow.

As the director of the chapter, I've always been very careful not to push my other business at events, for fear of looking inappropriate. I have said, I never want to give the impression that I think it's "The Shannon Show".

Sometimes members will ask me about what else I do, and I'm happy to share it with them, but kind of on the DL, so to speak. 

When I started the group in the beginning, with the advice of the coach I was working with, it was expressly so that I would get in front of the right people for my business. I've sent a few offers through a newsletter or a mass email and since I didn't get an overwhelming response, I chose to believe that no one was interested. 

The truth of the matter is, these women love me. I have a beautiful jar full of hand written notes sharing how much they think of me and appreciate me. I know, given the chance, they would love to support me. And, are in my exact target demographic. So, why am I so afraid to ask? 

In an ongoing effort to grow my network marketing business, I have made a commitment to reach out to my chapter members and sit down with each one one on one. 

What close contacts do you have in your life that you haven't discussed your business with out of discomfort? Out of a sense of crossing some imaginary boundary? 

I'll share the formula of my ask in the hopes that you will make a call this week yourself to get share what you're up to. 

  1. Make the invitation personal, suggest a time and place that will be mutually convenient. 
  2. Start with offering some times and days you are available that you would like to meet. 
  3. Be specific with the time you plan to meet, in my case 45 minutes, so they know clearly how much time to schedule.
  4. First, offer to hear what they are working on, and how you can support them in their goals.
  5. Second, ask for their feedback in an area that you share interest or the connection that you have with one another, or an area where you feel they have expertise and would be willing to help you with research.
  6. Third, let them know what you are looking forward to sharing with them, maybe it's your business in general, or maybe it's a program or event you're looking to promote.
I bet you'll find at least 3 warm market prospects you didn't even know you had! 

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